Growth is not the problem. Execution is.

I help B2B PropTech SaaS companies align leadership, accountability, and execution so growth becomes more predictable and EBITDA performance improves.

A leadership team laughing and high-fiving around a table in a shared office
One team. One rhythm.
Aligned
Accountable
Executing
28 years
In B2B PropTech SaaS companies
$5M–$320M
Annual recurring revenue
20%
Average year-over-year revenue growth
32%
Average year-over-year EBITDA growth

Where growth quietly stalls

Does this sound familiar?

Where growth quietly stalls

Revenue is up. Predictability is not.

The business is growing, but performance is harder to predict. Revenue may be up, but the forecast keeps moving and EBITDA is missing plan. You know the business should be performing better than it is.

Everyone is busy. Priorities still slip.

Everyone is busy, but the important work keeps slipping. Product, Sales, Customer Success, and Operations are each solving problems, but priorities compete and cross-functional issues keep landing back on your desk. You spend too much time chasing execution instead of leading the business.

The board asks questions you should already have answers to.

The Board is asking questions you should already have answers to. Missed commitments, changing priorities, and inconsistent accountability make it harder to explain what is happening and what will change. You need the organization moving with more clarity and less dependence on you.

How Confident Are You In The Number?

Your forecast says you'll hit the number. But does the way your company is operating give you enough reason to believe it? The Forecast Confidence Index™ helps B2B PropTech SaaS CEOs identify the hidden execution risks that can derail revenue and EBITDA performance before they show up in the financials.

In less than 10 minutes, assess the alignment, visibility, accountability, cross-functional execution, and operating discipline behind your forecast.

THE FORECAST CONFIDENCE INDEX™ Sample result
61%
YOUR CONFIDENCE BAND
FORECAST AT RISK
91 / 150 total
Execution Gap Forecast at Risk Confidence High Confidence
TAKE THE FORECAST CONFIDENCE INDEX™

Get your score and see where execution risk may already be building.

Who we work with

Who we work with

Who I work with

Ideal CEO

You've built the business. Now it needs to run without you at the center.

I work with CEOs of B2B PropTech SaaS companies that have built a real business and are ready for the next level of performance. Typically, they are founder-led or PE-backed, have meaningful revenue and a leadership team in place, and are trying to scale without losing control of execution. The strategy is generally clear. The challenge is getting the organization aligned and accountable enough to deliver it consistently.

Not a fit

Not looking for a strategy deck or a rubber stamp.

I am not the right fit if you are looking for a consultant to deliver a strategy deck and leave. I also am not a fit for companies looking for someone to simply validate decisions the leadership team has already made. I work best with CEOs who want a direct operating partner who will challenge assumptions, get into the work, and stay accountable for results.

Ideal CEO

You've built the business. Now it needs to run without you at the center.

CEOs of B2B PropTech SaaS companies who have built a real business and are ready for the next level of performance. Typically founder-led or PE-backed, with meaningful revenue and a leadership team already in place. The strategy is usually clear. The challenge is getting the organization aligned and accountable enough to deliver it.

Not a fit

Not looking for a strategy deck or a rubber stamp.

This is not a fit if you want a consultant to hand over a strategy deck and leave, or someone to simply validate decisions your team has already made. We work best with CEOs who want a direct operating partner, someone who will challenge assumptions, get into the work, and stay accountable for results.

Alignment happens in the room, not in a deck

Weekly operating rhythm with the leadership team

Alignment happens in the room, not in a deck

Weekly operating rhythm with the leadership team

Alignment happens in the room, not in a deck

Weekly operating rhythm with the leadership team

Alignment happens in the room, not in a deck

Weekly operating rhythm with the leadership team

Alignment happens in the room, not in a deck

Weekly operating rhythm with the leadership team

What working together looks like

What working together looks like

What working together looks like

01

Assess what's really happening

I assess the business, leadership team, operating model, metrics, priorities, and execution gaps to identify what is actually getting in the way. You get: A clear view of the highest-impact issues, what needs to change, and where to focus first.

02

Build Alignment Around Priorities

We align the leadership team around a small number of measurable priorities, clarify ownership, and establish the operating rhythm needed to execute. You get: Clear priorities, defined accountability, and a leadership team working from the same plan.

03

Execute and lead

I work alongside the leadership team to drive the priorities forward, remove blockers, strengthen accountability, and keep execution moving. You get: Measurable progress on the issues that matter most—with less falling back on the CEO.

The Unlock Growth System TM

The Align Execution System is how we help leadership teams move from knowing what needs to change to actually changing it. It brings Product, Go-to-Market, Customer Success, and Operations together around one set of priorities, one operating rhythm, and one accountable team, so the business stops operating in silos and starts executing as one company.

It comes from nearly three decades of running SaaS businesses, not from a consulting framework. We have used these principles through growth, profitability pressure, product challenges, customer issues, organizational change, and board expectations. The goal is simple: find what is holding performance back, align the right people around it, and make sure the work gets done.

Product

Go-to-market

Customer success

Operations

One set of priorities. One operating rhythm.

The Unlock Growth System TM

The Unlock Growth SystemTM

The UNLOCK Growth SystemTM is the operating system I use to help leadership teams move from knowing what needs to change to actually changing it. It brings the critical pieces of the business together, leadership alignment, priorities, accountability, operating cadence, cross-functional execution, and measurable results so the organization can execute as one team.

It is mine because it comes from nearly three decades of actually running SaaS businesses, not from a consulting playbook.

I have used these principles while navigating growth, profitability pressure, product challenges, customer issues, organizational change, and Board expectations.

The goal is simple: identify what is holding performance back, get the right people aligned around it, and make sure the work gets done.

A leadership team gathered at a whiteboard, planning strategy together
THE UNLOCK GROWTH SYSTEM™
Leadership alignment
Operating cadence
Cross-functional execution
Priorities
Accountability
Measurable results

The Unlock Growth System TM

The Unlock Growth System TM

The UNLOCK Growth SystemTM is the operating system I use to help leadership teams move from knowing what needs to change to actually changing it. It brings the critical pieces of the business together, leadership alignment, priorities, accountability, operating cadence, cross-functional execution, and measurable results so the organization can execute as one team.

It is mine because it comes from nearly three decades of actually running SaaS businesses, not from a consulting playbook.

I have used these principles while navigating growth, profitability pressure, product challenges, customer issues, organizational change, and Board expectations.

The goal is simple: identify what is holding performance back, get the right people aligned around it, and make sure the work gets done.

A leadership team gathered at a whiteboard, planning strategy together
THE UNLOCK GROWTH SYSTEM™
Leadership alignment
Operating cadence
Cross-functional execution
Priorities
Accountability
Measurable results

The Unlock Growth System TM

The Align Execution System is how we help leadership teams move from knowing what needs to change to actually changing it. It brings Product, Go-to-Market, Customer Success, and Operations together around one set of priorities, one operating rhythm, and one accountable team, so the business stops operating in silos and starts executing as one company.

It is mine because it comes from nearly three decades of actually running SaaS businesses, not from a consulting playbook.

I have used these principles while navigating growth, profitability pressure, product challenges, customer issues, organizational change, and Board expectations.

The goal is simple: identify what is holding performance back, get the right people aligned around it, and make sure the work gets done.

A leadership team gathered at a whiteboard, planning strategy together
THE UNLOCK GROWTH SYSTEM™
Leadership alignment
Operating cadence
Cross-functional execution
Priorities
Accountability
Measurable results

The Unlock Growth System TM

The Unlock Growth SystemTM

The UNLOCK Growth SystemTM is the operating system I use to help leadership teams move from knowing what needs to change to actually changing it. It brings the critical pieces of the business together, leadership alignment, priorities, accountability, operating cadence, cross-functional execution, and measurable results so the organization can execute as one team.

It is mine because it comes from nearly three decades of actually running SaaS businesses, not from a consulting playbook.

I have used these principles while navigating growth, profitability pressure, product challenges, customer issues, organizational change, and Board expectations.

The goal is simple: identify what is holding performance back, get the right people aligned around it, and make sure the work gets done.

A leadership team gathered at a whiteboard, planning strategy together
THE UNLOCK GROWTH SYSTEM™
Leadership alignment
Operating cadence
Cross-functional execution
Priorities
Accountability
Measurable results

The Unlock Growth System TM

The Unlock Growth System TM

The Align Execution System is how we help leadership teams move from knowing what needs to change to actually changing it.

It brings Product, Go-to-Market, Customer Success, and Operations together around one set of priorities, one operating rhythm, and one accountable team, so the business stops operating in silos and starts executing as one company.

Product

Go-to-market

Customer success

Operations

One set of priorities. One operating rhythm.

It comes from nearly three decades of running SaaS businesses, not from a consulting framework. We have used these principles through growth, profitability pressure, product challenges, customer issues, organizational change, and board expectations. The goal is simple: find what is holding performance back, align the right people around it, and make sure the work gets done.

What CEOs say

What CEOs say

What CEOs say

“We had a leadership team full of capable people, but we were not operating as one company. Priorities changed constantly, accountability was inconsistent, and too many issues were escalating to the CEO. Janel helped us establish clear priorities, ownership, and a much stronger operating cadence. Within the first few months, execution improved materially and we were on track to deliver against our financial commitments.”

Name CEO, PE-backed B2B SaaS company

“We knew we needed to improve the business, but we were trying to solve too many things at once. Janel quickly separated the critical issues from the noise and helped the team focus on what would actually move the numbers. We improved execution across functions and ultimately delivered 20% revenue growth and 32% EBITDA growth.”

Name CEO, Founder-led SaaS company

“Our product had significant market potential, but getting Product, Sales, Customer Success, and Operations moving in the same direction was the challenge. Janel brought the operating discipline and cross-functional leadership we were missing. We took the product from concept to launch and ultimately captured approximately 60% market share within three years.”

Name Executive, Growth-stage B2B SaaS company
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If the business should be performing better, let’s talk.

If the business should be performing better, let’s talk.

You do not need another strategy discussion. You need an honest look at what is getting in the way and a clear path to better execution. If that is where you are, let’s have a conversation and see if I can help.

You do not need another strategy discussion. You need an honest look at what is getting in the way and a clear path to better execution. If that is where you are, let’s have a conversation and see if I can help.

© Copyright 2026. All rights reserved.

PRIVATE POLICY. TERMS AND CONDITIONS

© Copyright 2026. All rights reserved.

PRIVATE POLICY. TERMS AND CONDITIONS

© Copyright 2026. All rights reserved.